In Switzerland, the start of the school year is a key moment to revitalize renovation activities. After the holidays, homeowners resume paused projects, seek to improve their comfort before winter, and begin planning the transformations scheduled for the following year. For a franchisee, September is therefore a favorable time for business revival, provided they act methodically and take into account the specifics of their local market.
Building regulations and procedures can vary from one canton to another, or even from one municipality to another. Knowledge of the territory and reliable follow-up are therefore essential to turn intentions into construction sites.
Re-engage prospects with personalized follow-up
During the summer, decisions may be delayed due to vacations, the availability of co-owners, or the need to clarify financing. These projects are not lost, however. At the start of the school year, the franchisee should reconnect with contacts established in previous months and categorize them according to their level of progress.
Clients who have already received a quote should be prioritized for follow-up. A proposed meeting or an update on a technical solution can help unlock their decision. For projects that are still vague, a visit helps identify priority work.
This approach must remain based on advice. In Switzerland, transparency in pricing and precision in commitments greatly contribute to trust. It is important to explain costs, timelines, and any administrative procedures involved.
Position your offer based on needs before winter
As autumn approaches, concerns related to energy and comfort come to the forefront. Roof insulation, improving the building envelope, window replacement, ventilation, or heating modernization may become priorities for homeowners.
A single-family home, a condominium apartment, or an old building do not present the same constraints. A comprehensive analysis allows for prioritizing interventions and articulating energy renovation and interior fit-out.
The start of the school year also stimulates projects related to daily use: remodeling a kitchen, renovating a bathroom, creating an office, or transforming attics. By presenting a comprehensive offer, the franchisee can meet these needs without requiring the client to coordinate each specialist themselves.
Build your visibility at the local level
The Swiss market relies heavily on reputation and recommendations. At the start of the school year, the franchisee should highlight the projects completed before the summer. Photos, client testimonials, or a brief presentation of the implemented solutions provide concrete proof of their expertise.
This visibility must be geolocated. Mentioning the municipalities covered and the types of buildings encountered helps prospects identify a professional established in their area. An updated business profile and recent reviews enhance this credibility.
Local partnerships complement this presence. Real estate agencies, brokers, architects, engineering firms, and craftsmen can recommend a contact capable of managing the overall organization of a renovation.
Anticipate administrative and seasonal constraints
Some work requires authorization or validation according to cantonal, municipal, or co-ownership rules. The franchisee must incorporate these timelines from the very first exchanges. A project for an extension, a facade modification, or a structural transformation cannot always start as quickly as an interior renovation.
The weather must also be taken into account. Roofing, facade, or outdoor fit-out work should be planned carefully before the winter period. When the schedule becomes too tight, it is better to propose a study phase in the fall and reserve the execution for a more favorable period.
This transparency avoids unrealistic promises and shows that the franchisee masters both the preparation and execution of the project.
Mobilizing and organizing your network of companies
An effective follow-up requires knowing the capabilities of your partners. At the start of the school year, it is useful to review with companies their availability, areas of intervention, and lead times for key materials. This visibility facilitates the construction of coherent schedules and the submission of realistic quotes.
The franchisee can also identify missing trades and gradually expand their network to better absorb fluctuations in activity.
In the Swiss market, trust and quality of follow-up play a decisive role in the choice of a renovation company. The Bizness Network platform allows the franchisee to receive recommendations from the network of individuals and professionals in their territory. Each opportunity is recorded and tracked from the transmission of the contact to the eventual conclusion of the contract. The referrer knows the progress of their recommendation and benefits from a commission if the project is signed. This transparent organization helps the agency develop a flow of qualified contacts while protecting the trust relationship with its referrers.
Managing the recovery with measurable priorities
The start of the school year should not just be a series of follow-ups. The franchisee can set a weekly target for contacts, visits, and quotes, and then track their conversion. This way, they can distinguish between files likely to start before the end of the year and those that will feed into the following spring's schedule.
This commercial visibility helps anticipate revenue, coordination workload, and artisan needs. It also allows for adapting local actions based on the results obtained.
Avenir Renovations: a model for developing your business in Switzerland
At Avenir Renovations, the franchisee supports their clients from project study to work follow-up, ensuring cost estimation, selection of professionals, and project coordination.
They benefit from digital tools, training, sales methods, and support from the network to structure their activity and respond to varied projects, from interior renovation to energy renovation.
Do you want to start a renovation business in Switzerland? Join Avenir Renovations and rely on a structured concept to develop your local activity.
